Design Challenge
How might we help university students find available and accessible study spaces in their neighbourhood based on their needs and preferences?
3RD is designed to help users find study spaces outside of home and school environments.
Research & Insights
After conducting 4 user interviews with post-secondary students within the Greater Toronto Area, 3 valuable insights emerged from the research findings.
Based on our insights, a user persona and empathy map was crafted to further investigate their needs and pain points. The journey map provides a scenario where Aisha explores a new study space.
Selecting Task Flows
Informed by our user research, a selection of 4 key tasks from onboarding to saving a study space were created to advance our design process.
Low & mid-fidelity wireframes were formed according to each unique task flow before the finalizing design and prototyping stage.
Usability Testing
We were able to identify themes and actionable changes across our testing sessions with 6 participants. Consequently, adjustments were made to improve the app's ease of use.
Find Your Space.
We prioritize the user’s needs with filtering practical and personal preferences to find an optimal study environment.
Navigate With Ease.
After selecting the ideal study space, the user can easily navigate their commute through the app.
Curate Your Faves.
Users are able to share reviews after leaving, and curate study spaces with themes for a future visit.
The Made primary logo draws inspiration from the continuous, textured swatches and strokes created while applying makeup. Furthermore, the pattern uses fragmentation, turning the “made” wordmark into an abstract geometric form.
Building upon the festival’s visual identity, the program provides participants information on interactive workshops, screening schedules, and directions around the venue. The folding technique is a specialized accordion fold that allows all pages to be held and viewed as spreads without the need for binding techniques.
A festival kit containing a folder, program, tickets, and passes are distributed among special guests and members of the press as a special souvenir. The press kit folder doubles as a mini poster of the festival when unfolded.
